Download A Free Excerpt From StoryBranding2.0
Chapter 6, "The Story Branding Process" by Jim Signorelli is a great resource that walks readers through the six C's of the story branding process. They include:
- Collect the back story
- Characterize the brand
- Characterize the prospect
- Connect the characters
- Confront the obstacles
- Complete the story brief
Find out more about what this process entails and download the chapter now!
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